A series of touching Alexander McQueen tribute windows have started to appear around the British capital as London Fashion Week gets underway.
In our last interview with McQueen, he told us how important the environment for his shows was. When we asked how difficult it was designing a creative set each season? He said: “It is a challenge, but one I really embrace. It is something I enjoy doing very much – you’re only as good as your last show.”
Tribute windows provide a way of acknowledging his impact, from the simple posy of white roses and hydrangeas in the blacked-out McQueen flagship store, to the heartfelt words at Browns of South Molton Street and the elegant “For McQueen and Country” window at Liberty.
Harvey Nichols tribute window to Alexander McQueen,
featuring invitations and photographs to his shows, but no merchandise
At Harvey Nichols, Janet Wardley, head of windows, told us she felt a strong need do a tribute window to Alexander McQueen as he was a huge inspiration to her.
“His was the first fashion show I ever attended and it blew me away,” she told us. “I had the privilege to work with him on a number of windows and got to handle some of his spectacular catwalk creations. The last one was an outfit from his current S/S 10 collection we featured in our Christmas windows.
“This window had to be put together very quickly and it was important that it came across as a tribute to him and not as a selling tool, so no merchandise is included and all of the images and props use reference Alexander McQueen.
“I went through my tear-outs to find images that referenced him, copying photos I took from his shows and pulling out invites to show I attended.
“We pulled out props from our workshop and sprayed them black. Then one of my team spent the weekend sewing a black Union Jack. it was a real team effort to get this done and everyone wanted to work hard to pull it all together.”
Catwalk sets with Gainsbury and Whiting
WGSN last spoke with McQueen as part of our feature on the catwalk sets he produced with Gainsbury and Whiting each season.