“Inspiración”… escaparates

Inspiration

David Shrigley for Pringle

  • David Shrigley’s naive illustrations continue to emblazon Pringle’s windows, promoting the ongoing collaboration between the pair. A short animated film accompanies the graphics
  • Humorous illustrations of dysfunctional characters in Shrigley’s signature style look striking, placed both inside and outside of the window
  • 2D cutouts of characters work alongside the graphics, replacing traditional mannequins and acting as platforms to showcase product
PringleLondonPringle
London

 PringleLondonPringle
London

 PringleLondonPringle
London

 PringleLondonPringle
London

Exposure at Holt Renfrew

  • Taking inspiration from this season’s trends with a focus on the idea of exposure and revealing fabrics, Holt Renfrew’s windows present a tongue-in-cheek take on perforation and transparency
  • Also playing on issues such as personal privacy and public scandal, mannequins are exposed to X-rays, security scans and giant eyeballs
Holt RenfrewTorontoHolt Renfrew
Toronto

 Holt RenfrewTorontoHolt Renfrew
Toronto

 Holt RenfrewTorontoHolt Renfrew
Toronto

 Holt RenfrewTorontoHolt Renfrew
Toronto

Paul Smith

  • Paul Smith’s windows play host to a range of retro robots, creating a sense of playful nostalgia
  • Old industrial artefacts have been assembled to create a family of robots
  • The washed industrial palette creates soft, muted tones with worn and dulled surfaces playing on the retro aesthetic
Paul SmithNew YorkPaul Smith
New York

 Paul SmithNew YorkPaul Smith
New York

 Paul SmithNew YorkPaul Smith
New York

Liberty

  • Tongue-in-cheek lingerie merchandising at Liberty
  • Suggestive scenes include a coquettish mannequin shown from behind, with knickers around her knees, juxtaposed with a demure parasol obscuring the rest of the body
  • Pretty and feminine product encases candy pink balloons, creating a fun and flirtatious display
  • Seaside postcard humour is referenced. A lumpy form wears a balconette bra, its cups filled with grapefruits, and a bowler hat perched on top
LibertyLondonLiberty
London

 LibertyLondonLiberty
London

 LibertyLondonLiberty
London

Vinçon

  • Playful scale play at Vinçon where mountaineering artists’ mannequins ascend angled teak picnic tables strewn with discarded notebooks and paper
  • A DIY aesthetic is created in separate scenes, with fallen scaffolding and paint splashes suggesting chaotic activity
  • More playful scenes feature brightly coloured yarn balls hanging from a washing line, from which toy lambs and horses are suspended
VinçonBarcelonaVinçon
Barcelona

 VinçonBarcelonaVinçon
Barcelona

 VinçonBarcelonaVinçon
Barcelona

VinçonBarcelonaVinçon
Barcelona

 VinçonBarcelonaVinçon
Barcelona

Wordplay

  • Puns and plays on words are emblazoned across store windows for tongue-in-cheek impact
  • Neon tube lighting is used at Topshop and DKNY for a gaudy effect
HowiesLondonHowies
London

 HowiesLondonHowies
London

 ReebokLondonReebok
London

TopshopLondonTopshop
London

 DKNYLondonDKNY
London

Juicy Couture

  • An artsy decorated bus is a focal point for the bohemian traveller vibe at Juicy Couture
  • Mannequins with tattoos and feather headdresses play guitars and tambourines
  • The hippy influence is continued with tie-dye and graffiti-daubed tepees
Juicy CoutureNew YorkJuicy Couture
New York

 Juicy CoutureNew YorkJuicy Couture
New York

 Juicy CoutureNew YorkJuicy Couture
New York

Juicy CoutureNew YorkJuicy Couture
New York

 Juicy CoutureNew YorkJuicy Couture
New York

Rodolphe Menudier

  • Luxury brand Rodolphe Menudier offers a playful alternative to stereotypical merchandising
  • Creating an illusion of cheapness and manic bargain hunting, the windows feature shopping trolleys strewn with product
  • Handwritten neon price tags continue the bargain-basement feel
  • The clashing neon brights against metallic silver trolleys emphasise the anti-luxury appeal of the theme
Rodolphe MenudierParisRodolphe Menudier
Paris

 Rodolphe MenudierParisRodolphe Menudier
Paris

Gap

  • Gap transformed its Oxford Street windows into a giant ball pool as a playful and directional way of merchandising kidswear
  • Product emerges from the colourful props as mannequins frolic and play within
GapLondonGap
London

 GapLondonGap
London

Easter

  • Beatrix Potter-inspired Easter picnic scenes are noted at Ralph Lauren Kids
  • Fun is had with the theme at Ted Baker where a frenzied mechanical chicken cooks up some freshly caught worms in a frying pan. A sense of cartoon-like mischief is created with the caption “Rich Pickings for Spring Chickens”
Ted BakerLondonTed Baker
London

 Ted BakerLondonTed Baker
London

Ted BakerLondonTed Baker
London

 Ted BakerLondonTed Baker
London

 Ralph Lauren KidsNew YorkRalph Lauren Kids
New York

Ralph Lauren KidsNew YorkRalph Lauren Kids
New York

 Ralph Lauren KidsNew YorkRalph Lauren Kids
New York

 Ralph Lauren KidsNew YorkRalph Lauren Kids
New York

 Ralph Lauren KidsNew York
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