La inspiración para un escaparate desde las pasarelas (Parte4)


  • There is much discussion amongst designers on how digital is influencing the future of catwalks, as more designers choose to put their work directly on the web for instant access and to extend the value of each show
  • But of interest to us visual merchandisers is the increasing ease with which large screen digital technology can be used to add instant atmosphere to a runway. It is clearly providing a great creative medium for designers and each season we see this move on a little more. Designers such as Yves Saint Laurent offered video presentations as part of the show, and check out Illustration for the David Shrigley video
  • At Dolce & Gabbana, as well as a giant screen edged with smaller ones adding an additional visual reference, there were screens projecting what was happening behind the scenes in the dressing area of the show. This multi-layered experience blasted the audience with the brand’s energy and show excitement
  • Both Emporio Armani and Dirk Bikkembergs used oversized words and branding graphics on screens to punch home a strong visual message
  • Armani Privé used a gentler approach with its more atmospheric black and white moon film, demonstrating the subtleties that this medium can produce

Dolce & Gabbana
Dirk Bikkembergs
Emporio Armani
Armani Privé
Damir Doma


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