Founded by Sarah Beatty in 2005, Green Depot started out as an eco-friendly building materials supplier based in Brooklyn and has since opened 10 locations in the US. Its flagship store in downtown Manhattan brings customers beyond building supplies with designer home goods and interiors products that support green living.
- The 3,500-square-foot space is located in a historical landmark building that was renovated by design firm Mapos
- The flagship store opened on February 10, 2009
- Green Depot offers the full range of sustainable building materials, from FSC lumber and non-toxic coatings to insulation and kitchen design
- The Manhattan flagship and website go a step further, offering green home improvement and design products
- The shop’s target customer is aged 18-49 and includes builders, designers and DIYers
WGSN spoke with Green Depot president and founder, Sarah Beatty, about the Manhattan shop.
What is the Green Depot store philosophy?
Green Depot’s philosophy is rooted in offering high-quality, high-performance products that are healthier for people and the planet. We are inspired by the dynamic innovation that imbues the green marketplace and proud to be an active participant in the green community.
What are your newest items in-store?
Ana Sova food paint, a flat interior paint made out of food-based products. It smells like milkshakes. There is also Kleen Kanteen’s amazing new thermal wide coffee cup and GreenMaker industrial cleaners.
Who designs the merchandising of the store? What are some key elements of Green Depot merchandising?
Green Depot’s internal team handles the merchandising and display in our flagship. The transparent style is reflective of our company’s primary role as a green building materials supplier. For example, we cut up cardboard boxes and use them for hand-written signage. We utilise skids and stacked pallets to feature our merchandise, along with found objects which we use in an unconventional way for display.
Do you see any trends in what people are drawn to?
Our shoppers are drawn to products that are smart, practical and aesthetically appealing, though product performance is the top priority. They are particularly interested in finding products that will help preserve their health and wellbeing, such as HEPA air filters and the Family Air Care kit. Authenticity is key.
What’s next, new and exciting at the store?
This May, Green Depot will serve as a pop-up exhibit space, showcasing the LED lighting works of five up-and-coming designers. The pop-up will be cross-promoted at ICFF.
New York, NY
Tel: +1 (212) 226 0444